FREE EDUCATIONAL WEBINAR

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Thursday, October 18, 2018

2:30 p.m.–3:30 p.m. ET

In this session, Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.
  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.
  • Why donors leave and what to do about it.
  • 6 key drivers that can double the lifetime value of your donors.
  • Methods for creating repeat donors.
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About the Presenter

IMG: Jay Wilkinson

Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 8 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends half of his time helping nonprofit organizations leverage their mission and deepen their impact.

Jay has been among the highest-ranking speakers at conferences all over the United States for two decades and has informed and educated thousands of nonprofit professionals with his empowering messages. His TEDx talk on company culture has more than 1 million views. A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.