Authenticity in a Hyper-Curated Age

Tuesday, September 24, 2019

2:30–3:30 p.m. CT

In today’s age of social media, it’s easier than ever to control every aspect of your external identity, and everyone knows it. Your brand is front and center across many channels and communication has never been more direct to your audiences. 

Join Angie Kubicek, Firespring’s chief marketing officer, as she discusses the necessity for authenticity in a hyper-curated age. In addition, Angie will show you what happens as a consequence of brand inauthenticity. In this webinar, she will cover: 

  • What it means to be authentic. 
  • Real-life examples of strong, authentic brands. 
  • The consequences of being inauthentic. 
  • Tips on how to ensure you and your team are speaking authentically about your brand or organization.
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About the Presenter

IMG: Jay Wilkinson

Angie Kubicek is a strategic, multidisciplinary marketing professional with an eye for innovation. She has worked for notable companies like Smart Chicken, Hayneedle, Yahoo!, Bailey Lauerman and Complete Nutrition, giving her diverse experience and unique opportunities to experience both client and agency workflows. Angie has served the gamut of clients (Disney, Panda Express, Cuties Clementines and Bellevue University to name a few) and her on-point skill sets include media strategy, UX, social media, branding, content creation and PR. Angie's goal is to combine her knowledge and experience in these areas to deliver the best creative and strategy to her clients and their audiences.  

Angie serves as president of the Fort Calhoun Youth Sports Organization and is on the Gala Planning Committee for the Down Syndrome Alliance of the Midlands. She also previously served as president of Angels Among Us, an organization that provides financial assistance to families with children affected by cancer.