FREE EDUCATIONAL WEBINAR

Online Fundraising Performance: Does Your Nonprofit Measure Up?

Wednesday, November 20, 2019

1:30–2:30 p.m. CT

A vintage key with three stacks of coins lined up beside it.

Online fundraising is managed most effectively when performance metrics are measured—something the most successful nonprofits do regularly. In this session, Firespring’s CEO Jay Wilkinson shares the best detailed formulas every nonprofit should use to track metrics and measure the success of their online fundraising efforts.

Join Jay in this metrics-driven webinar to learn:

  • 7 steps to online fundraising success.
  • 5 metrics to measure fundraising performance.
  • How to combat the donor retention problem.
  • The attributes of a killer email campaign.
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About the Presenter

IMG: Jay Wilkinson

Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends the majority of his time helping nonprofit organizations leverage their mission and deepen their impact.

Jay has been among the highest-ranking speakers at conferences all over the United States for two decades and has informed and educated thousands of nonprofit professionals with his empowering messages. His TEDx talk on company culture has more than 1 million views. A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.