The pursuit of that one powerful, ROI-driving B2B marketing strategy can feel like an endless quest. Marketing best practices are always shifting as trends rise and fall and new marketing technologies emerge. That B2B marketing climb can feel especially uphill because of businesses’ complex buyer’s journey—one full of data-driven decision making and lengthy approval processes. B2B marketing is the process where one business builds a mutually beneficial relationship with another business to buy or sell them their products and services. As businesses’ priorities change, it can be difficult to create a marketing strategy that maintai...
