The New Year has come and gone, and in the blink of an eye, we are in the thick of January with lofty goals in front of us for 2019—and a budget that, even on its most flexible days, may not stretch to fit. Many of you may be dealing with a similar plight: How do we do more with less? Deepening engagement and customer relationships remains one of the biggest objectives for most marketers. Customers want to feel a connection with the businesses they engage with, and if we’re honest, 2018 was a somewhat volatile year for customer trust. The following marketing trends will help you achieve your marketing objectives while deepening a conn...
