FREE EDUCATIONAL WEBINAR

Be Found: The Secrets of SEO for Nonprofits

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How to Captivate and Engage Constituents with Your Website

Everyone wants to be found. Your website is no exception, and SEO is its best friend.

In this video session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover what SEO is and how it works, why search engines like Google matter and outline the six steps to mastering SEO:

  1. Keyword research
  2. Website optimization
  3. Link building
  4. Fresh content
  5. Landing pages
  6. Analytics

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About the Presenter

IMG: Jay Wilkinson

Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured as one of Inc. Magazine’s Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, he has raised millions of dollars for nonprofits. After decades, Jay remains passionate about crafting his own company’s culture, and spends the majority of his time helping nonprofits and businesses find their why and deepen their impact.

Jay is among the highest-ranking speakers at conferences all over the United States and has informed and educated thousands of nonprofit professionals and businesses with his empowering messages over the last 20 years. His TEDx talk on company culture has more than 1 million views. A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits and impact organizations play in the U.S. economy.