Unlocking the Mystery of Donor Retention with Barbara O’Reilly

Thursday, December 13, 2018

1:00–2:00 p.m. ET

Did you know that on average, nonprofits lose more than 60% of their donors each and every year? This donor churn creates unnecessary work and is not cost effective for nonprofits, especially those with limited capacity. In particular, we know that your next major donors are probably right under your nose and you don’t know it.

So, just what can an organization do to increase the loyalty of its donors? Join Barbara O’Reilly, CFRE, principal of Windmill Hill Consulting, as we discuss how to unlock the mystery of donor retention by learning about:

  • What matters to donors and how that affects their giving decisions.
  • How to build a fundraising strategy that focuses on increasing donor retention.
  • Learn ways to create greater engagement with your current donors so they are inspired to increase their giving.
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About the Presenter

IMG: Jay Wilkinson

Barbara O’Reilly, CFRE, has 25 years of fundraising experience at major nonprofit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England and the American Red Cross. Immediately before becoming a consultant, she served as director of development at the National Trust for Historic Preservation in 2008 where she oversaw a major gifts team during their $165 million campaign.

She serves on the board of directors of the Association of Fundraising Professionals (AFP) DC Chapter as vice president of resource development and as a member of the advisory panel for Rogare, the University of Plymouth Hartsook Centre for Sustainable Philanthropy’s fundraising think tank. Barbara is also a frequent presenter at the Foundation Center (DC), the Center for Nonprofit Advancement, Catalogue for Philanthropy and various webinars hosted by Network for Good, Bloomerang and the Foundation Center.

Windmill Hill Consulting helps nonprofit organizations create transformational donor-focused relationships through strategic development planning and coordination of annual funds, capital campaigns, individual and institutional major gifts, staff and leadership training and coaching and donor engagement.