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Case Study

Nebraska Department of Economic Development


We turned a beloved mantra into the new state brand.

Sometimes, you need to take a step back to really move forward. That’s exactly what Firespring did when we helped the state revamp its image by evolving a favorite phrase (The Good Life) into a fresh, modern and customizable brand.

Our work began with research, talking to hundreds of business owners, community leaders and residents to get their take on what makes Nebraska great. From there, we developed a full suite of branding elements, style guide and launch plan, website, video and public relations efforts, working with nearly 30 state agencies to customize the brand for their programs. The high-profile brand received an overwhelmingly positive response.