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Case Study

No Limits


Nebraska youth stand up to Big Tobacco, debunking their lies and changing lives.

As No Limits Nebraska’s (No Limits) agency of record since 2005, we assist the youth-lead organization efforts to raise awareness about Big Tobacco’s manipulative marketing tactics which target them and their peers.

Since 2005, tobacco use among Nebraska teens has dropped from 30% to 7% in 2017.

Firespring coaches the youth board on all things public relations and public speaking, skills they use at activism events and rallies across the country. Our team also partners with the youth to brainstorm and develop yearly creative campaigns that reach, resonate and empower youth to expose Big Tobacco lies and change false perceptions in ways that can positively impact lives and legislative changes.