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Case Study

Ramapo-Bergen Animal Refuge, Inc.


Finding Homes for Under-dogs and Kitties with Needs

While RBARI was able to raise a good amount of money and verbal support for the animals, they found it difficult to find people who were willing to actually open their homes to take in and care for these pets. They needed a website that was both easily discoverable in search rankings in order to attract potential owners or adopters and more engaging for their online visitors and volunteers.

They were looking for a powerful website for their organization that provided:

  • An easy-to-use content management system.
  • An interface that they could easily train new people to manage.
  • Simple stat tracking that was understandable for any layperson.
  • Easy engagement for their website guests

Firespring’s nonprofit website solution is the most user-friendly on the market with a content management system that put the folks at Ramapo-Bergen Animal Refuge, Inc. in charge. With its built-in, easy-to-use online tools, RBARI’s new website provided the services and resources their website visitors needed while freeing up time for their staff to focus on making a bigger impact for their organization. And with Firespring’s SEO experts behind it all, they were set up to become instantly more findable in search results by the people they wanted to attract to their website.


Their Results:

Website Traffic, Event Registration and Engagement Skyrocketed

With their new Firespring website, Ramapo-Bergen Animal Refuge, Inc. saw a big jump in the number of event registrations as well as a boost in its number of online visitors. In fact, since partnering with Firespring, they’ve gained over 5,000 new unique users. They’ve also earned new donors, volunteers and event participants.


  • 51% increase in online event tickets sold
  • 19% increase in revenue from online event registrations
  • 23% increase in online dollars raised
  • 22% increase in dollars from fundraising campaigns


*from 2017-2018