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Case Study

STEC CAP

COPY, DESIGN, MEDIA, MOTION & SOUND, PRINT, PR, SOCIAL, STRATEGY, WEB

In the battle of the beef, 160° is good.

Turning a sauté of scientific facts into a perfectly prepared public service campaign that educates and entertains (sans any fear-inducing nausea or narcoleptic boredom) is exactly what national university researchers and the FDA tasked Firespring to do while working in collaboration on the STEC CAP grant.

A feast of marketing strategies and tactics was dished out to a preselected test market expressing the dangers of Shiga toxin-producing Escherichia coli (STEC) in ground beef hamburger patties and how to avoid consuming it.

The result was an award-winning campaign that included a microsite housing a fresh logo, social quiz and an animated video in addition to radio spots and animated digital assets, which performed at or above standard industry benchmarks.

Radio Spot—

“Radio1”

Radio Spot—

“Radio2”