Mosaic is a nonprofit that helps people with disabilities.

Case Study

Team Jack

STRATEGY, INTEGRATED CAMPAIGN, HOLIDAY APPEAL, PRINT

Team Jack Foundation Holiday Appeal

The Team Jack Foundation’s mission is to help fund a cure for childhood brain cancer and raise national awareness for the disease. To date, the Foundation has raised over $7.5 million. Team Jack started from a grassroots movement in Atkinson, Nebraska to support the family of Jack Hoffman, a boy diagnosed with childhood brain cancer. In addition to funding research to develop effective drug therapies, Team Jack Foundation also funds neurosurgical research.

The Team Jack Foundation’s goal was to broaden their reach and create national awareness. They wanted not only to boost end-of-year donations, but also tell the story of Team Jack to a wider audience.

Firespring’s creative team strategized and designed an engaging, integrated holiday campaign across all their marketing channels with elements that worked seamlessly together, including direct mail, email, a landing page and social media posts.

We personalized the printed appeal pieces and directed recipients to corresponding donation pages where they could learn more about the foundation and donate online.

We also created holiday campaign social posts that Team Jack used to grow awareness and drive traffic to the campaign landing page. The direct mail appeal drove traffic to both the holiday campaign landing page and Team Jack’s Facebook page. Both saw huge increases in impressions during the campaign’s target date range.

Interesting note: Facebook drove over 11,000 impressions to the campaign landing page, making it the biggest driver during the campaign.

Mosaic received 430,000 unique visits to their Firespring nonprofit website.

another example of what Mosaic's website looks like on desktop and mobile devices.