Tennessee CASA Association
NONPROFIT WEBSITE, ONLINE DONATIONS, FUNDRAISING TOOLS, SEARCH ENGINE OPTIMIZATION, EMAIL MARKETING
New Year, New Site, New Donors
Tennessee CASA is a statewide organization that serves a network of 31 local CASA programs that recruit, train and supervise volunteers who stand up and speak out for children who have been abused and neglected.
Because local CASA programs must raise a majority of their budget in their community, Tennessee CASA wanted to avoid any fundraising competition with the 31 community-level programs they serve—that was their first challenge. Their second challenge was to find major donors who would support a statewide initiative, as most donors prefer to support local organizations. They needed a website that would expand their reach, process online donations and engage potential new constituents.