Nonprofit

It’s Time to Start Planning Now

GivingTuesday may feel far away, but the most successful campaigns start with early preparation. At Firespring, we’ve built a GivingTuesday Resource Hub, where you’ll find step by step guides to help you implement everything we cover in this article. From scheduled blog posts to dynamic fundraising campaigns, we’ve got you covered. 

1. Tell Your Story Early and Often
   Your donors want to understand the impact of their gifts. Start planting the seeds of growth by following these tips.
    
   1. Schedule blog posts and announcements: Write content ahead of time and schedule it to publish automatically as GivingTuesday approaches. 
   2. Spotlight programs and needs: Show how donations will directly impact your work and be transparent about shortfalls. 
   3. Celebrate success stories: Share how your organization is making a difference in the community with a “Together We Can” spirit. 
   4. Update your event calendar: Add GivingTuesday so it’s front and center on your website. 
       
2. Launch Engaging Campaigns
   Keep supporters with interactive tools that make giving fun and flexible. 
    
   1. Show dynamic fundraising progress bars. Add a progress bar to your landing and response pages to visually display the impact and show real time results.
   2. Offer flexible ways to give. Accept donations by credit card, ACH, check, or in person and encourage recurring monthly gifts. 
   3. Use integrated payment gateways. Connect with providers like Authorize.net, Nelnet Payment Solutions, and PayPal so gifts are automatically tracked through your Firespring donation form. 
       
3. Create Compelling Landing Pages
   A strong landing page keeps the momentum going. 
    
   1. Build program specific pages. Firespring gives you unlimited landing pages tailored to different campaigns. 
   2. Recognize your donors. Feature matching fund partners by adding their logos and links to your site. 
   3. Connect personally. Tie donation levels to tangible outcomes and use your own photos when possible to show real community impact. 
   4. Control how your page is shared. Set SEO and social share images, titles, and text for a consistent look across platforms. 
       
4. Use Multimedia for Maximum Reach
   Videos and livestreams bring energy and authenticity to your cause. 
    
   1. Embed videos directly on your website. Firespring supports Youtube, Facebook, and Vimeo embeds and our team can help you experiment with livestreaming if you’re ready to go live. 
       
5. Plan Your Email Campaigns
   Email marketing continues to have the highest return on investment than any other marketing tactics. 
    
   1. Preschedule messages. Build anticipation with automated emails. 
   2. Segment your lists. Deliver the right message to the right people. 
   3. Automate followups. Keep communication flowing while you focus on GivingTuesday itself. 
   4. Send thank you emails. Close your campaign with gratitude and impact stories. 
       
6. Simplify with Integrations
   1. Connect your favorite tools. Firespring integrates with Blackbaud, Bloomerang, Givebutter, Fundraise Up, Constant Contact, qGiv, and many others to make giving seamless. 
       
7. Don't Forget Tracking
   1. Measure your impact. Add analytics tools like Google Analytics, Tag Manager, Facebook Pixel, and LinkedIn Insight Tag to optimize your campaign. 

With the right planning and the right tools, GivingTuesday can fuel your mission and deepen donor connections. Ready to get started? Visit our GivingTuesday Resource Hub for step by step instructions and resources to put these strategies into action.