Your website isn’t just a digital placeholder, it’s your best salesperson, your storefront that never closes and your chance to make a lasting impression. And just like your shop, it needs regular attention to stay sharp, functional, and converting.
Here’s a no-nonsense checklist to keep your website working hard for your business, organized by what to tackle weekly, monthly, quarterly, and annually.
Weekly: Quick Wins That Keep You Fresh
- Fix broken links and typos. Customers get frustrated fast, keep navigation smooth.
- Update promotions, services, or product information. Don’t let outdated information cost you a sale.
- Check and respond to form submissions. Don’t let a missed message cost your a customer. Keep tabs on inquiries through the Springboard Message Center. Here’s how it works.
- Post something new. Whether it’s a customer spotlight or a seasonal service highlight, a fresh post with SEO shows you’re engaged. Here’s how to post new blog articles.
Monthly: Maintenance That Matters
- Review your website analytics. Understand what’s working and where customers are clicking. Use this data to make informed decisions about your content and layout.
- Update key pages. Keep your homepage, featured products, and service pages fresh and relevant.
- Test your forms. One broken quote or contact form could cost you real dollars. Here are the best practices to follow when working on your forms.
- Build your skills. Explore our extensive video and articles libraries to stay informed of all the tools available to you in the Springboard.
Quarterly: Tuneups for Growth
- Refresh your homepage images and calls to action. Update visuals and messages to reflect current offerings, seasonal services, or events.
- Revisit your SEO keywords and adjust as needed. Are your customers still finding you? Adjust keywords based on what your audience is searching for. Ready to boost your visibility? Ask us about our SEO packages. We’ll help you get found faster by the people who matter most.
- Audit your content. Redirect or update old landing pages, remove expired promo codes, old news, or outdated service details to keep your site sharp and trustworthy.
- Update your team page or About page. New hires, promotions, or team photos help humanize your business and build trust.
- Review and maintain your portals. If you offer online ordering or client-specific portals, now’s a good time to make sure they’re organized, branded, and working smoothly. Not using portals yet? Learn how they simplify reordering and improve client retention.
Annually: Big Picture & Compliance
- Review brand and visual identity. Your website should evolve alongside your business. If your messaging, services, or branding have shifted, your site should reflect those changes. Thinking about a refresh? Firespring offers updated website themes to help you stay modern, consistent, and competitive. Check out the latest design options.
- Ensure marketing efforts are consistent. Your website should support everything else; direct mail, email campaigns, social media, signage and more. Email marketing, in particular, helps tie it all together—promoting new products, seasonal offers, or helpful resources that build customer trust. Not sure where to start? Watch our video on email marketing best practices.
- Check your domain details. Confirm your domain is set to auto-renew and your contact information is up to date, whether it’s hosted by Firespring or another provider.
- Revisit accessibility and compliance standards. It’s good business, and good practice, to make your site usable and inclusive for everyone. Not sure where you stand? Learn more about this service.
- Need help beyond the website? Firespring offers brand strategy, marketing support, and tools built for growth. If you’re ready to level up, we’re here to help.
Bonus Tip: Don’t go it alone. Maintaining your website doesn’t have to feel like a full time job. Break things into bite sized tasks, set reminders, and stay consistent. And when in doubt, lean on your team at Firespring. We’re here to help make the process easier, so your website works harder for your business.
